Jose Gutierrez · HubSpot Email Marketing Certified

Email copy that turns your list into revenue.

Copywriting and email marketing for local businesses, with digital marketing through Klaviyo and HubSpot.

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What I Write

Copywriting is the art of using words to influence and effectively persuade your audience to take specific actions.

One writer, your brand's voice, every campaign built to sell.

01 · Services Offered

Everything I write to turn your subscribers into buyers.

I

Email Marketing

Campaigns and automated flows built in Klaviyo and HubSpot, written to turn subscribers into buyers.

II

Ad Copy

Ad copy that grabs attention, including Instagram ads: single-image or short-video ads with text overlays.

III

Website Copy

Sales pages, landing pages, and product descriptions: copy that converts.

The Email Work
  • Welcome sequences (3 emails)Turn new subscribers into first-time buyers.
  • Promotional sequences (2–4 emails)Launches, sales, offers.
  • Sales pages, landing pages, product descriptionsCopy that converts.
$36
average return for every $1 spent
Source: Litmus, Email Marketing ROI guide
This Is Why Email

Your email list is the most valuable thing you own.

Most brands barely touch it. Email returns an average of $36 for every $1 spent. The question isn't whether email works. It's whether yours is doing this yet.

02 · Behind the Words

The writer behind your campaigns, and the mission that drives every one.

Hi, I’m Jose—a creative and results-focused copywriter with a HubSpot email marketing certification. I specialize in writing clear, engaging content that helps businesses connect with their audience and achieve their goals. From crafting persuasive email campaigns to creating social media content that grabs attention, I’m all about turning ideas into real results. Let’s work together to make your message stand out!

Our Mission

Authenticity & insight

Our mission is to bring authenticity, creativity, and strategic insight to every project.

Our Goal

Your results, our standard

Our goal is to make your results our winning standard.

Our Passion

Growing together

Our passion is growing together with my clients, while also pursuing your brand's vision as if it were mine.

03 · Our Process

What makes Canal Copywriting different?

Attention to detail. In advertisements, eye tracking reveals how users engage with visuals and copy. Understanding these patterns helps place the most important information where it’s likely to be seen first.

1

Design

Visual appeal

Canal takes a lot of design elements into consideration. Just to name a few: eye patterns, CTA placements, and select word choices.

2

Curated

Relevant content

Canal fills your email list with the best possible leads by getting rid of the inactive and curating the graymail clients.

3

Brand Voice

Consistent tone

Canal writes each campaign and project with your brand’s image in mind.

4

Analyze

Always evolving

At Canal Copywriting, we constantly learn and test the best strategies before implementing them.

04 · Why Choose Us

Email that's built to sell.

HubSpot Certified

Your emails are written by a HubSpot Email Marketing Certified copywriter who focuses on email copy that sells.

Built for Local Businesses

Copy written for local business owners, in your brand’s voice.

A Process Built on Detail

Design, curated content, brand voice and ongoing analysis, with attention to detail in every email.

Testimonial
“
Jose rewrote our welcome flow and the numbers spoke for themselves—open rates jumped from 22% to 41% and email revenue climbed 32% in the first two months. He builds urgency without ever sounding pushy. Any brand would be lucky to have him.
Jared Mcdonald · Berkeley and Bridge Co. · 2025

“Why throw an idea into a dark room hoping someone grabs it when you can put it into a dark tunnel with a light at the end.”

Jose Gutierrez
Contact

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